Spanish translation rights 'The Machine' sold!
"It is a pleasure to collaborate in the translation of this book full of insights that will surely help the next generation of tech and travel entrepreneurs have a multi-stage road map from startup to publicly traded company. A true glimse into its multi-faced and enriched personal views." - Toni Raurich-Marcet, former Innovation Vice president at Booking.com
Booking.com, one of the richest and most successful internet companies in Europe, has been a mystery for twenty-five years. Everyone knows the website, but no one knows the people and the stories behind this deeply Dutch company in U.S. hands. Until now. Three journalists from the major Dutch NRC newspaper present a detailed reconstruction of the dark internetfairy tale of Booking.com,froman idea built by a group ofengineering studentsin Twentein thelate 1990s to its development into the largest and most powerful hotel booking platforminworld. This is the never-before told story of Booking’s rise, zenith and moral decay; of extravagant parties, runaway internet experiments, duped shareholders, manhandling managers and boardroom squabbles. Above all, it is the story of a company that built the supreme online money-making machine, but in theeternal quest for more, forgot the human beings behind it.